Ooooohhhh Lululemon

Ohhhhh Lululemon, you make me mad.  Not because your fabric pills or shrinks or shows my butt in a downward dog.  Not because your “we made too much” stuff is FINAL SALE.  Not because you’ve ever given me a sizing issue, customer service issue, or any other issue.  No, Lululemon, you make me mad because I really like your clothes.  And that is sooooooo predictable.

It is in my nature to take an internal stand against a brand that everybody else is wearing.  Do I think Tory Burch makes a super cute bag and flip flops?  You bet.  Do I buy them?  No.  It is my little way of rebelling against my suburban mom status.  You can’t lure me, Tory, you temptress.  Sure, you appeal to my inner preppy.  Sure, that bag looks super functional.  I am immune to your charms, Tory, you are simply too cliche.  

However, if Lulu comes up with a well cut wrap that dares to be even softer and edgier than the one I bought last month, I’m suddenly clicking and before I know it I’m at the “your order is processing” screen with a sweat mustache.  

When I first heard of Lululemon, it seemed like some sort of criminal scheme to get women to pay 64 dollars for a tank and 112 dollars for workout pants.  Why would I want to workout in the financial equivalent of a prom dress?  Then my sister told me that her Lulu sweatshirt was the best, warmest, quality item in her collection.  She had me at sweatshirt.  I stopped by the store downtown. You know what?  It was the best sweatshirt I have ever owned.  And so began my love affair with sweatshirt-material wraps.

It kind of reminds me of that Friends episode when everyone was mocking Pottery Barn furniture because it was so “catalog”.  Phoebe was secretly buying up all the Pottery Barn furniture and when all the other Friends found out, they were jealous and wanted it.  I am buying Lululemon stuff and hoping nobody will notice.  But it’s so well made!  I mean, it really is………… 

Damn you Lululemon!!!

Keely

UPDATE:  Since I first posted this blog, Tory Burch released her Tory Sports line.  You can imagine how this has tested my resolve.  To date, I have not purchased an item from the line, but it feels like a lie not to mention that I have come very, very close.